The Origin Story
Matthew Rinaudo, better known as Mizkif, began his journey in the digital space as a fan and documentarian of the burgeoning IRL streaming scene. He first gained significant attention in 2018 while serving as a cameraman and secondary personality for the controversial streamer Ice Poseidon during his cross-country RV trips. This behind-the-scenes perspective allowed Mizkif to master the mechanics of viewer engagement and narrative building before transitioning into a full-time streamer himself. His early content was characterized by high-energy reactions and a deep knowledge of internet subcultures, which quickly built him a dedicated following known as 'Mizkids'.