The Origin Story
Braden Peters, better known as Clavicular, rose to internet prominence in mid-2025 through TikTok and Kick. His alias is derived from the 'looksmaxxing' community's emphasis on clavicle width as a marker of physical attractiveness. Early in his career, he focused on extreme self-improvement advice, advocating for 'hardmaxxing' techniques and sharing his own radical physical transformation with a rapidly growing audience of young men.